About Sarah-Jane

About Sarah-Jane

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Described as the Epitome of a First-Class AssistantI have been working in senior positions within the legal or entertainment industries for over 25 years.

Through a twist of fate, a small lie and a lot of hard graft, I ended up working in the music business in 2002 supporting an artist within the management company and setting up an independent record label.

In 2009, I started my Virtual Assistant business on a freelance basis and one of my first and longest-standing clients was the Manager of one of the most popular bands in UK history as his "right hand [wo]man" working together for a period of 9 years until his retirement.

In 2017, I set up my own business looking after various clients in either the business or private world.  Our client list includes celebrities (including two from the band that I used to work with) and a variety of business owners.

As a business owner, I know exactly the day-to-day struggles that you face, the time that it takes to not just be in your business but also to work on it and I understand the dreams you have in getting to the next stage.  I'm proud to say that I am beside all of my clients in their day-to-day lives and continue to help them shine.

Throughout my career, I have gained an incredible amount of knowledge, expertise and the ability to think outside of the box.  I also have an amazing little black book.

I am an avid planner and organiser, with a calm, professional demeanour and a natural ability to prioritise. I have exceptional technical skills and a passion for perfection; I will always strive for the best ways to improve and to make things happen seamlessly.

Having lived in central London for many years, I now live in a small village surrounded by glorious countryside in Kent where my office is based - one of the many reasons for setting up my business.  I spend my spare time either exploring my surroundings with my dog or socialising with friends & family.  I drink far too much coffee and am a workaholic - and I'm not ashamed to admit it.





"I've known and worked with Sarah-Jane on various projects since early 2015. On each occasion, she has shown tenacity, experience and professionalism.  It doesn't matter what you throw at her, she accomplishes it quickly, keeping you fully briefed and makes you feel as if you're the most important person in the world.  She's like a breath of fresh air."


"SJ is firstly the loveliest and kindest person you will ever meet.  She is also exceptionally smart and one of the most hardworking people I have ever met.  She is completely dependable in any situation and can be relied upon to have a cool head when crisis strikes. Her background in legal affairs also means she has a keen eye for detail around any communication strategy and is brilliant at weighing up potential challenges ahead well before committing to a plan of action.  If you are looking for a sharp, friendly, reliable, efficient and conscientious team player then look no further!"

Managing Director, DawBell

"Never heard of her"


"To work with Sarah-Jane is a real pleasure,  her PA skills smash any of her contemporaries by a country mile!  She is affable, possesses great interpersonal skills and has a wonderful personality which adds significant value to any environment or project she is involved with.  With her legal background and experience, her footing within the entertainment industry is one to be envied.  She is a heavyweight in the PA/assistant community and delivers early at pretty much every project thrown at her.  I would recommend Sarah-Jane to anyone, she is a great individual to have within your business"


"I've had the pleasure of working with SJ in various guises over the past 15 years or so when I've been working as Agent and she was Management Assistant for either Mark Owen's solo work or for Take That. SJ has always been one step ahead and definitely offers much more than the generic term of Assistant. She can be relied upon to be the key decision maker and offers seamless cover in the absence of her superiors. She's tenacious, vivacious and a little bit nuts - she will always find the humour in a stressful situation - and for that, we love working with her. I would highly recommend her to anyone in the music and creative industries and in fact anyone that needs an elite level assistant - people of SJ's calibre are few and far between."


"I've worked with SJ on a few major entertainment projects over the past few years. I have always found her to be consistently professional whilst being utterly charming with everyone she works with. Although she is incredibly friendly, she knows when to pull in the reins on a team and ensure the ultimate goal is achieved. She is diligent, trustworthy, affable, delivers on or ahead of deadlines and promises. She seamlessly understands when to step forward or back in any given situation and always puts your business and needs first. I would highly recommend SJ to any of my contacts and will be doing so."

Director of Talent and Consultancy - Sassy Films

All of my client data is treated in the strictest confidence and is only retained for as long as necessary. I am committed to protecting your privacy and am registered as a Data Controller with the Information Commissioners Office (ICO). Data Protection Registration Number: ZA346116.

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